morgan avenia, chdm

senior paid media and digital growth consultant specializing in full-funnel strategy across paid search, programmatic, pmax, meta, linkedIn, reddit, seo, and lifecycle marketing.known for building scalable, compliant growth systems that turn fragmented channels into reliable revenue drivers.

certifications & credentials
google ads (search, display, shopping, video)
ga4 advanced analytics
meta digital marketing
microsoft advertising
hubspot email marketing
certified hospitality digital marketer (hsmai)
semrush seo & ppc
twitter flight school
google my business

^ connect with me on linkedin

Paid media architecture that survives restrictions, audits, and scale.

I help teams run paid media in restricted categories by fixing compliance, attribution, and account structure — so campaigns scale without shutdowns.

This isn’t theory. It’s infrastructure.

  • Multi-market paid media systems across regulated industries

  • Eight-figure revenue attributed through compliant architectures

  • Sustained efficiency despite platform restrictions and tracking loss

  • Built and operated inside real performance teams, not agencies-for-hire

What I help fix

Compliance Architecture
Platform-safe landing structures
Policy-aware copy and routing
Account setups built to pass reviewAttribution & Tracking
Restoring broken conversion paths
UTM and event validation
Revenue clarity when GA data liesPaid Media Systems
Search account structure
Channel separation by risk
QA processes that prevent silent failure

Most teams don’t get shut down because of ads.They get shut down because the system behind the ads is fragile.

Why paid media fails in restricted categories

Most platforms aren’t enforcing rules consistently — they’re enforcing risk.Accounts get flagged not because one thing is wrong, but because too many small signals stack up.

  • Landing page language mismatches ad intent

  • Domains expose restricted terms to crawlers

  • Attribution breaks silently after site changes

  • Teams optimize performance before validating compliance

What actually works

Principles (not tactics):

  • Separate education from conversion

  • Control what platforms scan vs what users see

  • Validate tracking before optimizing spend

  • Build QA into every launch, not after failure

This is not about loopholes.It’s about building systems that respect platform rules and business reality.

Who This Is For

  • Regulated or restricted advertisers

  • In-house teams responsible for performance

  • Operators tired of guessing why things break

Not For

  • “Growth hacks”

  • Drop-shipping or churn-and-burn ads

  • Anyone looking for shortcuts

Tools I Trust

These are the tools I’ve used to build compliant, trackable paid media systems in high-risk environments.

Templates & SOPs

  • Paid Media Compliance Checklist (free)

  • Campaign Brief Template (paid or free)

  • Monthly Performance QA SOP (paid)

  • Compliance Matrix (paid or gated)

I don’t manage ads. I fix systems.

If your account keeps getting flagged, tracking keeps breaking, or performance drops without explanation, the issue is almost never the campaign.It’s the architecture.

Offers

Option 1: ONE-TIME ENGAGEMENT

Review of:

  • Account structure

  • Landing paths

  • Tracking logic

Clear written findings + recommendations

Option 2: SYSTEM REBUILD

  • Limited-scope rebuild

  • Architecture, not management

  • Designed to be handed back to your team

I only take on a small number of engagements.If you’re looking for execution, this isn’t a fit.If you’re looking for clarity, apply below.