:root {
  color-scheme: light;
  --ink: #241f26;
  --muted: #6c6570;
  --paper: #f6f3f4;
  --paper-2: #ebe6e9;
  --line: rgba(54, 46, 58, 0.14);
  --plum: #5f4a66;
  --plum-2: #3c3041;
  --mauve: #a98294;
  --mauve-soft: #d8c3cb;
  --grey: #827d86;
  --white: #fffefe;
  --shadow: 0 22px 60px rgba(54, 46, 58, 0.14);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--ink);
  background:
    radial-gradient(circle at 12% 4%, rgba(169, 130, 148, 0.18), transparent 26rem),
    radial-gradient(circle at 90% 18%, rgba(95, 74, 102, 0.1), transparent 25rem),
    linear-gradient(180deg, var(--paper), #fbfafb 46%, var(--paper-2));
  line-height: 1.5;
  overflow-x: hidden;
}

a {
  color: inherit;
  text-decoration: none;
}

#signalMap {
  position: fixed;
  inset: 0;
  z-index: -1;
  opacity: 0.42;
  pointer-events: none;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 16px clamp(18px, 4vw, 54px);
  border-bottom: 1px solid transparent;
  transition: background 180ms ease, border-color 180ms ease, box-shadow 180ms ease;
}

.site-header.is-elevated {
  background: rgba(246, 243, 244, 0.9);
  border-color: var(--line);
  box-shadow: 0 14px 40px rgba(23, 32, 28, 0.08);
  backdrop-filter: blur(18px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-weight: 800;
  letter-spacing: 0;
  white-space: nowrap;
}

.brand-mark {
  display: inline-grid;
  place-items: center;
  width: 38px;
  height: 38px;
  overflow: hidden;
  color: var(--white);
  background: transparent;
  border-radius: 7px;
  font-size: 13px;
}

.brand-mark img {
  display: block;
  width: 100%;
  height: 100%;
}

.nav {
  display: flex;
  align-items: center;
  gap: clamp(14px, 2.3vw, 28px);
  color: var(--muted);
  font-size: 14px;
  font-weight: 650;
}

.nav a,
.site-footer a {
  transition: color 160ms ease;
}

.nav a:hover,
.site-footer a:hover {
  color: var(--plum);
}

.header-cta,
.button {
  display: inline-flex;
  min-height: 44px;
  align-items: center;
  justify-content: center;
  border-radius: 7px;
  padding: 0 18px;
  font-size: 14px;
  font-weight: 800;
  line-height: 1;
  transition: transform 160ms ease, box-shadow 160ms ease, background 160ms ease;
}

.header-cta,
.button.primary {
  color: var(--white);
  background: var(--plum);
  box-shadow: 0 12px 28px rgba(95, 74, 102, 0.24);
}

.button.secondary {
  color: var(--plum-2);
  background: rgba(255, 253, 248, 0.74);
  border: 1px solid var(--line);
}

.header-cta:hover,
.button:hover {
  transform: translateY(-2px);
}

.header-cta:hover,
.button.primary:hover {
  background: #4e3d56;
}

.button.secondary:hover {
  background: var(--white);
  box-shadow: 0 12px 28px rgba(54, 46, 58, 0.1);
}

.section-shell {
  width: min(1120px, calc(100% - 36px));
  margin: 0 auto;
}

.hero {
  min-height: auto;
  display: grid;
  grid-template-columns: minmax(0, 0.98fr) minmax(340px, 0.62fr);
  gap: clamp(30px, 5vw, 58px);
  align-items: center;
  padding: clamp(46px, 7vw, 78px) 0 clamp(42px, 6vw, 66px);
}

.hero-side {
  display: grid;
  gap: 16px;
}

.eyebrow,
.section-kicker,
.panel-topline,
.case-label,
.offer-card span {
  margin: 0 0 14px;
  color: var(--mauve);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2 {
  font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  font-weight: 850;
  line-height: 0.98;
  letter-spacing: 0;
}

h1 {
  max-width: 740px;
  margin-bottom: 22px;
  font-size: clamp(42px, 5.25vw, 70px);
}

h2 {
  margin-bottom: 18px;
  font-size: clamp(34px, 4.6vw, 62px);
}

h3 {
  margin-bottom: 12px;
  font-size: 21px;
  line-height: 1.15;
  letter-spacing: 0;
}

.hero-lede {
  max-width: 700px;
  margin-bottom: 28px;
  color: #49434d;
  font-size: clamp(17px, 1.55vw, 20px);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.hero-panel,
.portrait-card,
.case-card,
.offer-card {
  border: 1px solid rgba(23, 32, 28, 0.16);
  border-radius: 8px;
  background: rgba(255, 254, 254, 0.82);
  box-shadow: var(--shadow);
  backdrop-filter: blur(16px);
}

.portrait-card {
  position: relative;
  display: grid;
  grid-template-columns: 128px 1fr;
  gap: 16px;
  align-items: center;
  margin: 0;
  padding: 14px;
}

.portrait-card img {
  display: block;
  width: 128px;
  aspect-ratio: 1;
  object-fit: cover;
  border-radius: 8px;
  filter: saturate(0.92) contrast(1.02);
}

.portrait-card figcaption {
  display: grid;
  gap: 6px;
}

.portrait-card strong {
  color: var(--plum-2);
  font-size: 18px;
}

.portrait-card span {
  color: var(--muted);
  font-size: 14px;
}

.hero-panel {
  padding: 24px;
}

.metric-grid {
  display: grid;
  gap: 14px;
}

.metric-grid div {
  display: grid;
  grid-template-columns: minmax(128px, 0.32fr) 1fr;
  gap: 18px;
  align-items: center;
  padding: 18px 0;
  border-top: 1px solid var(--line);
}

.metric-grid strong {
  color: var(--plum);
  font-family: Inter, system-ui, sans-serif;
  font-size: 36px;
  font-weight: 850;
  line-height: 0.9;
}

.metric-grid span,
.case-card p,
.offer-card p,
.story-copy,
.fit p,
.principles p,
.consulting-head p,
.contact-actions p,
.proof-quote p {
  color: var(--muted);
}

.proof-strip {
  display: flex;
  gap: 0;
  overflow-x: auto;
  border-block: 1px solid var(--line);
  background: rgba(255, 254, 254, 0.58);
}

.proof-strip p {
  margin: 0;
  flex: 0 0 auto;
  padding: 17px 24px;
  border-right: 1px solid var(--line);
  color: var(--plum-2);
  font-size: 13px;
  font-weight: 800;
  white-space: nowrap;
}

.story,
.evidence,
.fit,
.experience,
.operating-model,
.contact,
.proof-quote {
  padding: clamp(72px, 9vw, 116px) 0;
}

.story-grid,
.fit-grid,
.model-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1fr);
  gap: clamp(28px, 5vw, 70px);
}

.story-copy {
  font-size: 18px;
}

.scoreboard {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  padding: 0;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--line);
}

.score-item {
  min-height: 230px;
  padding: 28px;
  background: rgba(255, 254, 254, 0.88);
}

.score-item span {
  display: block;
  margin-bottom: 48px;
  color: var(--plum);
  font-family: Inter, system-ui, sans-serif;
  font-size: clamp(44px, 5vw, 68px);
  font-weight: 850;
  line-height: 0.9;
}

.score-item p {
  margin-bottom: 0;
  color: #39453f;
  font-weight: 650;
}

.evidence-head {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(290px, 0.5fr);
  gap: 30px;
  align-items: end;
  margin-bottom: 24px;
}

.evidence-head p {
  max-width: 720px;
  color: var(--muted);
  font-size: 18px;
}

.case-feature {
  padding: clamp(72px, 9vw, 116px) 0;
  background: var(--plum-2);
  color: var(--white);
}

.case-layout {
  display: grid;
  grid-template-columns: minmax(280px, 0.52fr) minmax(0, 1fr);
  gap: clamp(30px, 5vw, 68px);
  align-items: start;
}

.case-intro {
  position: sticky;
  top: 96px;
}

.case-intro p:not(.section-kicker) {
  color: rgba(255, 254, 254, 0.72);
  font-size: 18px;
}

.case-intro .button.secondary {
  margin-top: 10px;
  color: var(--plum-2);
}

.case-lab {
  display: grid;
  gap: 16px;
}

.case-metrics {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  overflow: hidden;
  border: 1px solid rgba(255, 254, 254, 0.16);
  border-radius: 8px;
  background: rgba(255, 254, 254, 0.16);
}

.case-metrics div {
  min-height: 128px;
  padding: 18px;
  background: rgba(255, 254, 254, 0.08);
}

.case-metrics span,
.case-switcher button {
  display: block;
  color: rgba(255, 254, 254, 0.64);
  font-size: 12px;
  font-weight: 850;
  text-transform: uppercase;
}

.case-metrics strong {
  display: block;
  margin-top: 18px;
  color: var(--white);
  font-size: clamp(28px, 4vw, 46px);
  line-height: 1;
}

.case-switcher {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 8px;
  padding: 6px;
  border: 1px solid rgba(255, 254, 254, 0.16);
  border-radius: 8px;
  background: rgba(255, 254, 254, 0.08);
}

.case-step {
  min-height: 44px;
  border: 0;
  border-radius: 6px;
  background: transparent;
}

.case-step.is-active {
  color: var(--plum-2);
  background: var(--white);
}

.case-detail {
  min-height: 166px;
  padding: clamp(22px, 4vw, 34px);
  border: 1px solid rgba(255, 254, 254, 0.16);
  border-radius: 8px;
  background:
    linear-gradient(135deg, rgba(255, 254, 254, 0.12), rgba(255, 254, 254, 0.05));
}

.case-detail h3 {
  max-width: 680px;
  color: var(--white);
  font-size: clamp(24px, 3vw, 36px);
}

.case-detail p {
  max-width: 740px;
  margin-bottom: 0;
  color: rgba(255, 254, 254, 0.74);
  font-size: 18px;
}

.market-matrix {
  display: grid;
  grid-template-columns: repeat(7, 1fr);
  gap: 8px;
}

.market-matrix span {
  display: grid;
  place-items: center;
  min-height: 52px;
  border: 1px solid rgba(255, 254, 254, 0.14);
  border-radius: 8px;
  color: rgba(255, 254, 254, 0.76);
  background: rgba(255, 254, 254, 0.07);
  font-weight: 850;
  transition: transform 160ms ease, background 160ms ease, color 160ms ease;
}

.market-matrix span:hover,
.market-matrix span.is-hot {
  color: var(--plum-2);
  background: var(--mauve-soft);
  transform: translateY(-2px);
}

.chart-tabs {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 8px;
  padding: 6px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 254, 254, 0.72);
}

.chart-tab,
.campaign-button,
.system-node {
  font: inherit;
  cursor: pointer;
}

.chart-tab {
  min-height: 42px;
  border: 0;
  border-radius: 6px;
  color: var(--muted);
  background: transparent;
  font-size: 13px;
  font-weight: 850;
}

.chart-tab.is-active {
  color: var(--white);
  background: var(--plum);
}

.chart-stage {
  position: relative;
  min-height: 420px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 254, 254, 0.78);
  box-shadow: var(--shadow);
  overflow: hidden;
}

.chart-panel {
  display: none;
  grid-template-columns: minmax(0, 0.68fr) minmax(320px, 1fr);
  gap: clamp(28px, 5vw, 64px);
  align-items: center;
  min-height: 420px;
  padding: clamp(24px, 4vw, 44px);
}

.chart-panel.is-active {
  display: grid;
}

.chart-label {
  margin-bottom: 12px;
  color: var(--mauve);
  font-size: 12px;
  font-weight: 850;
  text-transform: uppercase;
}

.chart-copy p:last-child {
  color: var(--muted);
}

.bars {
  display: grid;
  gap: 24px;
}

.bar-row {
  display: grid;
  grid-template-columns: 74px 1fr 46px;
  gap: 16px;
  align-items: center;
}

.bar-row span {
  color: var(--muted);
  font-size: 13px;
  font-weight: 850;
  text-transform: uppercase;
}

.bar-row strong {
  color: var(--plum);
  font-size: 28px;
}

.bar-track {
  height: 42px;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 7px;
  background: #eee9ed;
}

.bar-fill {
  width: var(--value);
  height: 100%;
  border-radius: 0 7px 7px 0;
  background: linear-gradient(90deg, var(--mauve), var(--plum));
  transform-origin: left;
  animation: growBar 900ms ease both;
}

.campaign-viz {
  display: grid;
  grid-template-columns: 180px 1fr;
  gap: 24px;
  align-items: center;
}

.donut {
  position: relative;
  width: 180px;
  height: 180px;
}

.donut svg {
  width: 100%;
  height: 100%;
  transform: rotate(-90deg);
}

.donut-base,
.donut-ring {
  fill: none;
  stroke-width: 13;
}

.donut-base {
  stroke: #eee9ed;
}

.donut-ring {
  stroke: var(--plum);
  stroke-linecap: round;
  stroke-dasharray: 289;
  stroke-dashoffset: 101;
  transition: stroke-dashoffset 300ms ease;
}

.donut > div {
  position: absolute;
  inset: 0;
  display: grid;
  place-content: center;
  text-align: center;
}

.donut strong {
  color: var(--plum);
  font-size: 34px;
  line-height: 1;
}

.donut span,
.revenue-tile span {
  color: var(--muted);
  font-size: 12px;
  font-weight: 850;
  text-transform: uppercase;
}

.campaign-buttons {
  display: grid;
  gap: 10px;
}

.campaign-button {
  min-height: 46px;
  padding: 0 14px;
  border: 1px solid var(--line);
  border-radius: 7px;
  color: var(--ink);
  background: var(--white);
  font-size: 14px;
  font-weight: 800;
  text-align: left;
}

.campaign-button.is-active {
  color: var(--white);
  background: var(--plum);
}

.revenue-tile {
  grid-column: 1 / -1;
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 18px;
  padding: 20px;
  border-radius: 8px;
  background: #eee9ed;
}

.revenue-tile strong {
  color: var(--plum);
  font-size: clamp(42px, 6vw, 70px);
  line-height: 1;
}

.system-map {
  position: relative;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
}

.system-map::before {
  content: "";
  position: absolute;
  inset: 42px 12% auto;
  height: 1px;
  background: var(--line);
}

.system-node {
  position: relative;
  min-height: 74px;
  border: 1px solid var(--line);
  border-radius: 8px;
  color: var(--plum-2);
  background: var(--white);
  font-weight: 850;
  z-index: 1;
}

.system-node.is-active {
  color: var(--white);
  background: var(--plum);
  box-shadow: 0 14px 32px rgba(95, 74, 102, 0.2);
}

#systemNote {
  grid-column: 1 / -1;
  min-height: 84px;
  margin: 10px 0 0;
  padding: 20px;
  border-left: 4px solid var(--mauve);
  border-radius: 8px;
  color: var(--ink);
  background: #eee9ed;
  font-weight: 700;
}

.fit-list {
  display: grid;
  gap: 10px;
}

.fit-list div {
  display: grid;
  grid-template-columns: 54px 1fr;
  gap: 18px;
  align-items: center;
  padding: 18px;
  border-top: 1px solid var(--line);
}

.fit-list span {
  color: var(--mauve);
  font-weight: 800;
}

.fit-list p {
  margin: 0;
  color: var(--plum-2);
  font-size: 18px;
  font-weight: 800;
}

.experience {
  padding-top: 0;
}

.experience-head {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(280px, 0.46fr);
  gap: 28px;
  align-items: end;
  margin-bottom: 26px;
}

.experience-head p {
  color: var(--muted);
  font-size: 18px;
}

.timeline {
  display: grid;
  border: 1px solid var(--line);
  border-radius: 8px;
  overflow: hidden;
  background: rgba(255, 254, 254, 0.82);
  box-shadow: 0 18px 44px rgba(54, 46, 58, 0.08);
}

.timeline-item {
  display: grid;
  grid-template-columns: minmax(260px, 0.42fr) 1fr;
  gap: 28px;
  padding: 24px;
  border-top: 1px solid var(--line);
}

.timeline-item:first-child {
  border-top: 0;
}

.timeline-item span {
  display: block;
  margin-bottom: 8px;
  color: var(--mauve);
  font-size: 12px;
  font-weight: 850;
  text-transform: uppercase;
}

.timeline-item h3 {
  margin-bottom: 6px;
}

.timeline-item p {
  margin-bottom: 0;
  color: var(--muted);
}

.timeline-item > div p {
  color: var(--plum-2);
  font-weight: 800;
}

.case-section,
.consulting {
  padding: clamp(72px, 9vw, 120px) 0;
  background: var(--plum-2);
  color: var(--white);
}

.case-heading,
.consulting-head {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 0.72fr);
  gap: 30px;
  align-items: end;
  margin-bottom: 34px;
}

.case-heading p,
.consulting-head p {
  color: rgba(255, 253, 248, 0.72);
  font-size: 18px;
}

.case-grid,
.offer-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}

.case-card,
.offer-card {
  padding: 24px;
  background: rgba(255, 254, 254, 0.08);
  border-color: rgba(255, 254, 254, 0.18);
  box-shadow: none;
}

.case-card p,
.offer-card p {
  color: rgba(255, 254, 254, 0.72);
}

.case-card dl {
  display: grid;
  gap: 10px;
  margin: 24px 0 0;
}

.case-card dl div {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
  padding-top: 10px;
  border-top: 1px solid rgba(255, 253, 248, 0.16);
}

.case-card dt {
  color: rgba(255, 254, 254, 0.58);
  font-size: 13px;
}

.case-card dd {
  margin: 0;
  color: var(--white);
  font-weight: 800;
}

.principles {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 22px;
}

.principles article {
  padding-top: 18px;
  border-top: 1px solid var(--line);
}

.consulting {
  background: #f7f4ec;
  color: var(--ink);
}

.consulting-head p {
  color: var(--muted);
}

.offer-grid {
  grid-template-columns: repeat(4, 1fr);
}

.offer-card {
  min-height: 260px;
  background: var(--white);
  border-color: var(--line);
  box-shadow: 0 18px 44px rgba(23, 32, 28, 0.08);
}

.offer-card p {
  color: var(--muted);
}

.proof-quote {
  text-align: center;
}

.proof-quote blockquote {
  width: min(920px, 100%);
  margin: 0 auto 18px;
  font-family: Inter, system-ui, sans-serif;
  font-size: clamp(30px, 4.2vw, 54px);
  font-weight: 850;
  line-height: 1.05;
}

.proof-quote p {
  width: min(620px, 100%);
  margin: 0 auto;
}

.contact {
  display: grid;
  grid-template-columns: minmax(0, 0.96fr) minmax(300px, 0.62fr);
  gap: 48px;
  align-items: center;
  border-top: 1px solid var(--line);
}

.contact-actions {
  display: grid;
  gap: 12px;
  justify-items: start;
}

.contact-actions p {
  margin: 4px 0 0;
  font-size: 14px;
}

.site-footer {
  display: flex;
  justify-content: space-between;
  gap: 18px;
  padding: 26px clamp(18px, 4vw, 54px);
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 14px;
}

.site-footer p {
  margin: 0;
}

.case-page {
  background:
    radial-gradient(circle at 14% 6%, rgba(169, 130, 148, 0.2), transparent 26rem),
    linear-gradient(180deg, var(--paper), #fbfafb 50%, var(--paper-2));
}

.case-hero {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(320px, 0.55fr);
  gap: clamp(32px, 5vw, 70px);
  align-items: center;
  padding: clamp(54px, 8vw, 96px) 0;
}

.case-hero h1 {
  max-width: 760px;
}

.case-cover {
  display: grid;
  gap: 1px;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--line);
  box-shadow: var(--shadow);
}

.case-cover > p {
  margin: 0;
  padding: 18px 20px;
  color: var(--mauve);
  background: var(--white);
  font-size: 12px;
  font-weight: 850;
  text-transform: uppercase;
}

.case-cover div {
  display: grid;
  gap: 8px;
  padding: 20px;
  background: rgba(255, 254, 254, 0.84);
}

.case-cover span {
  color: var(--muted);
  font-size: 12px;
  font-weight: 850;
  text-transform: uppercase;
}

.case-cover strong {
  color: var(--plum-2);
  font-size: 20px;
}

.case-proof-band {
  border-block: 1px solid var(--line);
  background: var(--plum-2);
  color: var(--white);
}

.case-proof-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: rgba(255, 254, 254, 0.16);
}

.case-proof-grid div {
  min-height: 154px;
  padding: 24px;
  background: var(--plum-2);
}

.case-proof-grid span {
  display: block;
  margin-bottom: 20px;
  font-size: clamp(34px, 5vw, 58px);
  font-weight: 900;
  line-height: 1;
}

.case-proof-grid p {
  margin: 0;
  color: rgba(255, 254, 254, 0.72);
  font-weight: 750;
}

.case-narrative,
.case-system,
.case-close {
  padding: clamp(72px, 9vw, 116px) 0;
}

.case-narrative {
  display: grid;
  grid-template-columns: minmax(280px, 0.45fr) minmax(0, 1fr);
  gap: clamp(30px, 5vw, 74px);
}

.case-body {
  color: var(--muted);
  font-size: 20px;
}

.case-body p {
  max-width: 760px;
}

.pillar-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
  margin-top: 28px;
}

.pillar-grid article,
.campaign-case-grid article {
  padding: 22px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 254, 254, 0.82);
  box-shadow: 0 18px 44px rgba(54, 46, 58, 0.08);
}

.pillar-grid span {
  display: block;
  margin-bottom: 26px;
  color: var(--mauve);
  font-size: 12px;
  font-weight: 900;
}

.pillar-grid p {
  margin: 0;
  color: var(--muted);
}

.case-campaigns {
  padding: clamp(72px, 9vw, 116px) 0;
  background: var(--plum-2);
  color: var(--white);
}

.case-campaigns h2 {
  max-width: 840px;
}

.campaign-case-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  margin-top: 28px;
}

.campaign-case-grid article {
  min-height: 220px;
  background: rgba(255, 254, 254, 0.08);
  border-color: rgba(255, 254, 254, 0.16);
  box-shadow: none;
}

.campaign-case-grid p {
  color: rgba(255, 254, 254, 0.72);
  font-size: 13px;
  font-weight: 850;
  text-transform: uppercase;
}

.campaign-case-grid strong {
  display: block;
  margin: 42px 0 10px;
  color: var(--white);
  font-size: clamp(42px, 6vw, 72px);
  line-height: 1;
}

.campaign-case-grid span {
  color: var(--mauve-soft);
  font-weight: 850;
}

.case-list {
  display: grid;
  gap: 12px;
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
}

.case-list li {
  padding: 16px 18px;
  border-left: 4px solid var(--mauve);
  border-radius: 8px;
  background: rgba(255, 254, 254, 0.78);
  color: var(--ink);
  font-size: 16px;
  font-weight: 750;
}

.case-close {
  display: grid;
  justify-items: start;
  max-width: 900px;
}

.case-close p {
  max-width: 720px;
  color: var(--muted);
  font-size: 20px;
}

.print-case {
  background: #f6f3f4;
}

.print-page {
  width: min(980px, 100%);
  margin: 0 auto;
  color: var(--ink);
  background: #fffefe;
}

.print-cover,
.print-section,
.print-footer {
  padding: 52px 58px;
}

.print-cover {
  min-height: 760px;
  display: grid;
  align-content: center;
  background:
    radial-gradient(circle at 82% 18%, rgba(169, 130, 148, 0.22), transparent 17rem),
    linear-gradient(135deg, #fffefe, #f3edf1);
}

.print-cover img {
  width: 74px;
  height: 74px;
  margin-bottom: 34px;
}

.print-cover p,
.print-kicker {
  margin: 0 0 14px;
  color: var(--mauve);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.print-cover h1 {
  max-width: 780px;
  margin-bottom: 18px;
  font-size: 76px;
  line-height: 0.95;
}

.print-cover h2 {
  max-width: 720px;
  margin-bottom: 42px;
  color: var(--muted);
  font-size: 24px;
  line-height: 1.25;
  font-weight: 650;
}

.print-cover-grid,
.print-metrics,
.print-pillars,
.print-campaigns {
  display: grid;
  gap: 10px;
}

.print-cover-grid {
  grid-template-columns: repeat(2, 1fr);
}

.print-cover-grid div,
.print-pillars article,
.print-campaigns div,
.print-callout,
.print-list li {
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 254, 254, 0.8);
}

.print-cover-grid div {
  padding: 18px;
}

.print-cover-grid span,
.print-metrics span,
.print-pillars span,
.print-campaigns span {
  display: block;
  color: var(--muted);
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
}

.print-cover-grid strong {
  display: block;
  margin-top: 8px;
  color: var(--plum-2);
  font-size: 18px;
}

.print-metrics {
  grid-template-columns: repeat(4, 1fr);
  padding: 24px 58px;
  color: var(--white);
  background: var(--plum-2);
}

.print-metrics div {
  padding: 18px 14px;
  border-left: 1px solid rgba(255, 254, 254, 0.14);
}

.print-metrics div:first-child {
  border-left: 0;
}

.print-metrics strong {
  display: block;
  margin-bottom: 16px;
  font-size: 36px;
  line-height: 1;
}

.print-metrics span {
  color: rgba(255, 254, 254, 0.7);
}

.print-section {
  border-top: 1px solid var(--line);
}

.print-section h2 {
  max-width: 760px;
  font-size: 40px;
}

.print-section p {
  color: var(--muted);
  font-size: 17px;
}

.print-callout {
  margin-top: 22px;
  padding: 20px;
  border-left: 5px solid var(--mauve);
  color: var(--ink);
  font-size: 17px;
}

.print-callout strong {
  display: block;
  margin-bottom: 6px;
}

.print-pillars {
  grid-template-columns: repeat(2, 1fr);
  margin-top: 26px;
}

.print-pillars article {
  padding: 22px;
}

.print-pillars h3 {
  font-size: 19px;
}

.print-campaigns {
  grid-template-columns: repeat(3, 1fr);
  margin-top: 26px;
}

.print-campaigns div {
  padding: 22px;
  background: #f3edf1;
}

.print-campaigns strong {
  display: block;
  margin: 28px 0 8px;
  color: var(--plum);
  font-size: 42px;
}

.print-list {
  display: grid;
  gap: 10px;
  margin: 22px 0 0;
  padding: 0;
  list-style: none;
}

.print-list li {
  padding: 16px 18px;
  border-left: 5px solid var(--mauve);
  font-weight: 750;
}

.print-footer {
  display: grid;
  gap: 4px;
  color: rgba(255, 254, 254, 0.72);
  background: var(--plum-2);
}

.print-footer strong {
  color: var(--white);
}

@media print {
  body.print-case {
    background: #fff;
  }

  .print-page {
    width: 100%;
  }

  .print-cover,
  .print-section,
  .print-footer {
    break-inside: avoid;
  }
}

@media (max-width: 940px) {
  .nav {
    display: none;
  }

  .hero,
  .case-hero,
  .case-narrative,
  .story-grid,
  .evidence-head,
  .chart-panel,
  .case-layout,
  .fit-grid,
  .experience-head,
  .timeline-item,
  .model-grid,
  .case-heading,
  .consulting-head,
  .contact {
    grid-template-columns: 1fr;
  }

  .hero {
    min-height: auto;
  }

  .scoreboard,
  .case-proof-grid,
  .pillar-grid,
  .campaign-case-grid,
  .case-grid,
  .case-metrics,
  .offer-grid,
  .principles,
  .campaign-viz {
    grid-template-columns: 1fr;
  }

  .score-item {
    min-height: 190px;
  }

  .chart-stage,
  .chart-panel {
    min-height: auto;
  }

  .case-intro {
    position: static;
  }
}

@media (max-width: 620px) {
  .site-header {
    padding: 12px 18px;
  }

  .brand span:last-child {
    display: none;
  }

  .header-cta {
    min-height: 40px;
    padding-inline: 14px;
  }

  .section-shell {
    width: min(100% - 28px, 1120px);
  }

  h1 {
    font-size: clamp(42px, 13vw, 58px);
  }

  .hero-panel {
    padding: 18px;
  }

  .metric-grid div {
    grid-template-columns: 1fr;
    gap: 6px;
  }

  .metric-grid strong {
    font-size: 32px;
  }

  .proof-strip p {
    padding: 14px 18px;
  }

  .chart-tabs,
  .case-switcher,
  .market-matrix,
  .system-map {
    grid-template-columns: 1fr;
  }

  .portrait-card {
    grid-template-columns: 92px 1fr;
  }

  .portrait-card img {
    width: 92px;
  }

  .bar-row {
    grid-template-columns: 1fr;
    gap: 8px;
  }

  .donut {
    width: 154px;
    height: 154px;
  }
}

@keyframes growBar {
  from {
    transform: scaleX(0);
  }
}