I'm the person you call when the numbers stopped making sense.

I start with reconciliation. Before touching a bid or a piece of copy, I want to know whether the conversion number in the platform corresponds to anything that happened in the business. In regulated categories it usually doesn't, because the transaction lives inside somebody else's iframe or behind an age gate or on a domain the tag never sees.

Once that's honest, the media work is straightforward. Structure, geography, creative, budget. The hard part was never the bidding.

I write my own tooling because waiting on a dev queue to answer a question about tag firing is a bad use of a client's month. Most of what's on the tools page started as a script to save myself a week.

Berkshires, Massachusetts. Remote for everything.

Available for freelance engagements and open to the right full-time role. If you're hiring for paid media or growth and the job actually involves the measurement layer, I'd like to hear about it.