Performance marketing for regulated, high-constraint markets

I build growth systems where the standard paid media playbook breaks.

Performance marketing, attribution repair, and compliant acquisition strategy for teams in regulated or complex markets.

Hire Morgan See the proof

Morgan Avenia smiling in glasses and a baseball cap — **Morgan Avenia** Performance marketing leader for complex growth environments.

Regulated DTC

Paid Media

GA4/GTM

Shopify Plus

Attribution Repair

Lifecycle

Executive Reporting

The story

A senior growth operator for messy, high-stakes markets.

Morgan has spent 12+ years helping brands grow in categories where trust, compliance, attribution, and customer behavior all matter.

She brings the range to set strategy with leadership and the hands-on depth to find the broken tracking event, weak funnel step, or campaign structure holding growth back.

Interactive proof

Growth evidence, not just growth language.

A quick look at the scale, efficiency, and systems behind the work.

Scale story

Paid media expanded from 2 to 14 regulated markets.

Localized demand capture, state-specific creative, compliance guardrails, and repeatable measurement.

Start

Scaled

Efficiency story

Campaign systems drove revenue without losing ROAS discipline.

Select a campaign to see revenue impact and ROAS.

16.3x ROAS

Revenue impact $3.4M

Operating system story

The value is the system behind the spend.

Morgan connects the pieces that often live in silos.

Policy-safe architecture prevents avoidable platform risk.

Featured case study

Building a compliant paid media engine from zero infrastructure.

A regulated acquisition system across 14 U.S. markets, designed around platform policy, localized demand, creative restraint, and durable measurement.

View the case study

Revenue$22M+

Avg. ROAS6.94x

Markets14

Policy issues0

No scalable, compliant acquisition infrastructure existed.

Standard remarketing, lookalikes, messaging, and attribution were restricted by platform policy and state-by-state regulation.

PA RI VA IL MD MN MA NY NJ OH NV FL CT CA

Best fit

For companies hiring a senior growth operator.

Best fit for roles where paid media connects to creative, landing pages, lifecycle, analytics, revenue, and leadership decisions.

Senior Performance Marketing Manager

Growth Marketing Lead

Director of Growth

Senior Manager, Paid Media

Experience

Built across regulated DTC, fintech, hospitality, and customer experience.

A path shaped by complex categories, lean teams, and revenue-accountable growth work.

2025-2026

5280 Brands

Paid Media & Digital Performance Manager

Led paid acquisition, Shopify Plus attribution repair, GA4/GTM tracking, and compliant funnels for regulated DTC wellness brands.

2022-2024

Green Thumb Industries

Performance Marketing Manager

Scaled paid media from 2 to 14 markets, managing seven-figure budgets and building the engine behind $22M+ in attributed revenue.

2020-2022

RISE Dispensaries

Digital Marketing & Growth Manager

Owned email, SMS, paid media, SEO, web, lifecycle, and CRO for a regulated retail market, including 40% YoY organic acquisition growth.

2019-2020

Theory Wellness

Marketing & Customer Experience

Built early-stage marketing, CRM, customer support, and operational communication systems during a fast-moving market launch.

2017-2020

Uplift

SEM Specialist, Contract

Built competitive paid search campaigns for a high-growth fintech brand in a crowded lending and payments category.

2016-2019

Miraval Resorts

Marketing Coordinator & SEM Specialist

Managed paid search, digital campaigns, retail marketing, creative production, and brand transition work for luxury hospitality.

How Morgan works

Disciplined enough for compliance. Creative enough for ambiguity.

Infrastructure before campaigns

Build the measurement, funnel, creative, and account architecture before pouring spend into a fragile system.

Performance in business context

ROAS matters, but only when connected to margin, customer quality, lifecycle behavior, and operational reality.

Creative restraint over noise

In regulated categories, clarity and trust often outperform volume, gimmicks, and vague testing velocity.

Calm cross-functional leadership

Make the work legible to executives, useful to creative teams, and actionable for analytics, lifecycle, and web partners.

Consulting

Morgan Avenia Growth Systems

Fractional growth leadership, compliant acquisition strategy, and attribution repair for brands that need more than an agency buyer.

Audit

Regulated Growth Audit

Platform risk, funnel friction, creative guardrails, tracking gaps, and a practical growth roadmap.

Repair

Attribution & Tracking Rescue

GA4, GTM, Shopify Plus, checkout events, consent mode, UTMs, and reporting people can actually trust.

Build

Compliant Paid Media Engine

Account architecture, landing page strategy, market planning, creative testing, and executive reporting.

Lead

Fractional Growth Lead

Senior growth leadership for teams that need strategic direction, hands-on execution, and steadier decisions.

"Approachable. Creative problem solver. Wealth of knowledge. Able to pivot when the paid media landscape changes."

Common themes from internal feedback: trusted partner, strategic resource, and steady operator in complex environments.

Hiring, consulting, and growth leadership

Bring Morgan in when the growth problem is too important for generic answers.

morganavenia@gmail.com LinkedIn profile

Pittsfield, MA | Remote-first | Full-time, fractional, and consulting conversations