I build growth systems where the standard paid media playbook breaks.
Twelve years in the categories that get other marketers banned. I handle the performance marketing, the attribution repair, and the compliant acquisition strategy for teams whose growth problem is too important for generic answers.
A senior growth operator for the messy, high-stakes markets.
Most performance marketers learn the craft in clean, unregulated ecommerce, where remarketing just works and the pixel fires the way it should. I learned it in the hard places, where none of that is true.
For twelve years I've helped brands grow in categories where compliance, trust, attribution, and customer behavior all matter at once. I can set the strategy with your leadership and still go find the broken tracking event myself. I treat paid media as infrastructure, not campaigns. Build the measurement and the funnel first, then scale the spend into something that actually holds.
A whole person, not just a pixel.
Before any of the dashboards, there was the stage. I performed for fifteen years, and that training still runs underneath the work. Timing, reading a room, knowing when to hold a beat. It turns out to be the same wiring I use on data. I usually trust my read on what a number is really saying before the report catches up to me.
Off the clock you'll find me at a live show or deep in someone's birth chart, because the patterns genuinely fascinate me either way. And I'm raising an eleven-year-old who's already a far better clarinet player than I ever was a singer.
A compliant paid media engine, built from zero.
A regulated acquisition system across 14 U.S. markets, designed around platform policy, localized demand, and measurement that holds up.
The hardest category in advertising, scaled without a single banned account.
The problem
No compliant acquisition infrastructure existed. Standard remarketing, lookalikes, messaging, and attribution were all restricted by platform policy and state-by-state law.
What I did
Treated paid media as infrastructure. Built policy-safe account architecture, multi-domain funnels, and durable measurement first, then scaled spend into each new market with localized, compliant creative.
Revenue without losing ROAS discipline.
Built across regulated DTC, fintech, and hospitality.
Launch cannabis ads that pass the first time.
ClearLeaf is the compliance copilot I built for cannabis marketing. Scan any ad against state law and platform policy, see your risk score, and get a policy-safe rewrite in seconds. It came straight out of running compliant paid media across 14 regulated markets.
No credit card required. ClearLeaf is not legal advice.
Pre-flight every ad
Catch medical claims, youth appeal, and platform violations before launch.
49 legal markets
State rules for adult-use, medical, and hemp and CBD, kept in one place.
Compliant rewrites
An instant, policy-safe rewrite and a fix path you can act on today.
Let's talk about the growth problem you can't hand to just anyone.
For teams in regulated, high-constraint markets that need senior growth leadership, attribution repair, or a compliant acquisition engine built right.
Pittsfield, MA · Remote-first · Full-time, fractional, and consulting conversations