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ClearLeaf Compliance Tool
Cannabis advertising rules are written state by state, and they don't agree with each other. This checks the creative before it ships instead of after somebody complains.
The problem, stated plainly
A campaign that clears in one state can be a violation two borders over, and the penalty lands on the license.
The problem
Legal review is the bottleneck, and everyone knows it.
Cannabis creative moves through a queue that wasn't built for a content calendar. Every asset goes to someone who has to hold twenty sets of state rules in their head, covering audience composition thresholds, mandatory warning language, claims about effect or medical benefit, imagery that could be read as appealing to minors, and proximity restrictions around schools and playgrounds.
So one of two things happens. The calendar slips while assets sit in review, or something ships that shouldn't have. Both are expensive, and only one of them is recoverable.
What it does
Rules applied at the moment of review.
- Copy checkFlags claim language, effect and medical implications, and missing required disclosures against the rules for the market the asset is running in.
- Per-state outputThe same concept reviewed once per market, so you see which states clear it and which need a version.
- Disclosure handlingSurfaces the warning language a given jurisdiction requires, so it goes into the template rather than getting bolted on at the end.
- Recommend, never publishNothing pushes live on a licensed advertiser without a human approving it. On a regulated account, an automated mistake costs more than a wasted click.
- Audit trailA record of what was checked, against which rules, and who signed off, which is the thing you actually want during an inquiry.
Where it came from
It started as a document for one state.
Running paid media for a Minnesota dispensary meant reading the state cannabis statute closely enough to build a content framework creative could actually work inside. That framework unblocked the calendar. Then the next market had different rules, and the version after that had different rules again, and at some point maintaining it by hand stopped being reasonable.
It is deliberately a decision-support tool, not a legal opinion. It gets a human to the right question faster. It does not replace counsel, and it never pretends to.